Copywriting

We are surrounded by copy.  It’s in marketing, content that is of interest, proposals, job descriptions, applications, magazines, emails, newsletters, technical documentation.   It’s everywhere.

Copywriting is the art of articulating a message in a way that is suitable for the audience and encourages a desired response.

For much of the copy I write which is call-to-action, story telling is such an important component.  Research has shown that using storytelling creates a mirror-like response in the reader’s brain that makes your message relatable and memorable.